Video content continues to grow in 22, but don’t take our word for it. According to Cisco, by 2022 online videos will make up more than 82% of all consumer internet traffic – 15 times higher than it was in 2017. In fact, as of January 2018, 85% of all US internet users watched online video content monthly on any of their devices.
With video making up the majority of internet traffic and more content being consumed now on various devices, experts at Forbes have predicted that content will continue to grow and evolve with brands’ marketing strategies. Depending on your goals and audience there are many continuing and emerging content trends that can be used to craft your approach and refine your tactics.
Firstly, if a picture says a thousand words about your brand, story, product or service, then how many does a video say? Videos are the perfect medium to showcase your company’s narrative, culture, explore the benefits you provide and if easily digestible can get your audience BEARY excited.
Here’s a truth bomb. People are not on social media to be sold to in the face plus Covid has got us all looking to build human connections through experiences. Video content marketing is about sharing the experience a business provides to its clients – lead to reengagement, retention and referrals.
We have said it, time and time again, but your content needs to be value-driven. Content needs to deliver value, speak authentically with empathy. Now more than ever, brands need to consider sustainability, social responsibility, diversity and inclusivity.
In 2022, video MUST be considered as part of your brand’s marketing strategy, give Katy a call at Grizzly Bear Media to discuss your next project.