QR Codes. Love them? Hate them? Don’t really think about them? However you feel about them, one thing is for certain – they are here to stay.
You may know them only as the contact tracing check in when you get your morning coffee or go out to dinner – but did you know you can use them to grow your business?
QR Code stands for Quick Response Code. They provide instant and easy access to information. There’s no longer the need to open a browser and search or spend time typing in a web address, it is simply a tap of a button. Smart Insights writes about the benefit of QR Codes saying:
“Basically, QR codes promote INTERACTION and ENGAGEMENT through the mobile phone. This type of marketing strategy enables businesses to transfer information to the user. Nowadays, users are done with anything that’s slow and time-consuming. It’s all about being INSTANT and FAST, especially in the world of marketing.”
QR Codes are a tiny (and easy to make) gateway to the online world – to you. Use it.
What do you use the QR Code for? You can lead your audience to links of your website, your social media pages, or videos. Or it can quickly provide access to your contact details, event details, discounts, sign up forms or even step-by-step directions on where to find your office. Today we want everything instantly so what better way to provide that then with a touch of a button?
Where do you use them? The amazing thing about QR codes is that they can go anywhere and everywhere. The best place to put them is where your audience are wanting more information:
- on business cards
- at events
- in commercials
- on websites and social media pages
- at the front of your business
- even post them around your city!
They need to be where the audience will see and will be intrigued so they will look further. QR codes create value by making your brand and content easily and immediately accessible. With some many creative and interactive uses they are a sure way to engage your audience.
QR Codes are here to stay and are becoming increasingly popular in businesses. A key to building your brand is adapting with the demands of the consumer, and right now everyone has the world in their hands – why not utilise all the tools at your disposal?