“People are products of their environment. If you want people to buy your products your products have to become part of their environment.” – Eric McFadden.
Social media and online video production are important tools to build upon your brand. People are spending more time online than ever, which comes as no surprise in a year where the entire world has had to rapidly shift online.
According to Publicis Media’s Zenith unit, the amount of time spent watching videos online will continue to grow more than 20% over the next two years to 100 minutes per day, which is the equivalent of consuming 25 continuous days of video this year alone.
The world is online, and you have to meet your audience where they are, and where they are scrolling through the internet every single day. In this digital landscape it has never been easier, yet never more important to establish your brand online.
It builds TRUST and it CONNECTS —
Establishing your brand across multiple platforms such as Facebook, Instagram, YouTube and LinkedIn create visibility. Being visible online is important, not only for an audience to find you but for them to get to know you.
According to the 2018 State of Social Video Marketer Trends report, 73% of consumers stated that it was a brand’s social media presence that influenced them when making decisions.
An active and up-to-date online presence shows you are accessible, you are there and ready for them. They get a deeper look into who you are through your posts, stories, videos and even interactions with followers.
Having a presence and a growing following can foster trust in your brand, it shows others have trusted you and so should they.
And it INFORMS —
Online audiences are inundated with content, so you have just a moment to catch their attention. Using social media creatively and utilising videos can be a quick visual way to convey your brand.
With different strategies with posts, stories, format, and structure you can at a quickly communicate who you are. Videos especially from brands new to them constantly pop up recommended on audience’s social media feeds, so there is a moment where you can capture their interest and lead them back to you.
These different platforms become easily accessed hubs where you can tell your audience who you are, what you do, where you’re based and how they can get in touch with you.
Once they are interested and click that follow button can be part of their daily scroll. They can get notifications, updates, and glimpses behind the scenes. They follow along, get to know you over time and they can become invested in you.
If you want to build your online presence, you’ll need an expert team who understands content creation and content marketing. Give us a call today to discuss.