The future of marketing and engagement has unquestionably arrived, and it’s crystal clear: it’s all about video. For Brisbane and Queensland-based businesses, now is the prime moment to dive into video production. We’ve pinpointed three pivotal video trends that will continue to shape the landscape in 2024 and beyond.

Video Trend #1 – Short Form Videos

The surge in the popularity of short-form video content has been astronomical over the past year. Australians are altering their viewing habits, leaning towards concise yet engaging content. Platforms like TikTok, Instagram, and YouTube are becoming the go-to sources for Australians seeking information on crucial social issues, sports updates, advertisements, and more. Consider this: while Australian Television had over 11 million viewers tuning in to watch the Matildas play in the World Cup on Channel 10, an entertaining Australian TikTok video filmed in a Sydney Sports Hall garnered over 382 million views just last year.

Studies indicate that 23% of all Australians and a staggering 54% of Australians born after 1997 use social media as their primary news source. Embracing short-form video content is the way forward. This is precisely where Grizzly Bear Media steps in. We specialise in leveraging your social media presence to market your brand effectively. Social media stands out as the most powerful marketing tool today, and collaborating with a reputable company like us can propel your page from zero to hero.

Video Trend #2 – Artificial Intelligence

Artificial Intelligence (AI) is revolutionising everything we do. Various AI applications are streamlining the entire video process, from pre-production and scriptwriting to video editing and composition. This dynamic landscape is continuously evolving and unpredictable. At Grizzly Bear Media, we’re poised to adapt and embrace the future of video production and marketing.

Video Trend #3 – VR and AR

Virtual reality (VR) and augmented reality (AR) have predominantly featured in computer gaming. However, it’s evident that their applications will extend far beyond in 2024 and the years to come. Advertising and training represent just a fraction of the myriad opportunities this tech

offers, completely transforming how viewers consume and engage with content. We’ve collaborated with companies utilising VR across various industries, from medicine to video gaming. Now might be the perfect time for you to invest in these groundbreaking tools or to showcase your existing VR services.

The future is unequivocally video-centric, and at Grizzly Bear Media, we’re committed to propelling your Brisbane/Queensland-based business to the forefront of this exciting frontier. Get in touch with us today to discuss how we can elevate your brand through innovative video.