Professional, high-quality videos are in demand as carefully curated and marketed videos are an investment in your brand and your future. Video creates value, and everyone including audiences are craving more video content. They are captivating, engaging and a perfect tool to represent your brand and make sure your message finds an audience.
How do you do this? Well, preparation is the key to success! Luckily here at Grizzly Bear Media we are experts in the video production process. Here’s our tried and tested ways to make the most out of your video production!
What is the purpose of your video?
This is the first question you need to ask yourself – seems pretty easy, right? Understanding your purpose and platform is the foundation of your video shoot. Recently, our clever mates at Kid’s Alive wanted to produce a TVC, VNR and social media campaign in the one hit. This shoot’s purpose was advertising, marketing and public relations.
Clearly communicating your vision and overall purpose ensures creative and strategy are aligned. Your purpose informs all future decisions and is the core vision that we refer back to.
Don’t be afraid to seek inspiration from online sources, this helps you to determine what you like and don’t like, and what has worked for other brands. It also can create a visual guide for everyone involved to use and is a helpful tool if you can’t fully articulate your written vision, show us!
Purpose sorted, now to platform and audience strategy
Here is the best place to have a marketing legend (good thing we know someone ?). Having a strong strategy can expand the reach of your message to more people and generate more buzz. You need to know who you are targeting and what content best resonates with the users on each platform, and you can continue to monitor engagement and continue to adapt your strategy.
Strategy leads us to deliverables.
What are your deliverables?
Knowing your end goal will help the team best prepare for what visuals they need to gather and the time involved. Are you looking to shoot a social media campaign or a TVC? Perhaps you want a VNR with supporting social media content. Or perhaps you are needing longer, in-depth videos for YouTube or your website? Or all of the above? The platform your video dictates the content you need and in which format.
Take Instagram for example:
- Posts are 1×1 and video posts (excluding IGTV) are limited to 60 seconds.
- Stories on the other hand are 9×16 and are 15 seconds per story.
By thinking ahead and utilising multiple different forms of video for different platforms you have both an effective and efficient way to create higher levels of engagement across a diverse audience.
It’s important to spend time researching and gathering information on your audience as it informs the type of content you create and consequently how much it will cost.
This brings us to your budget…
Making more bang for your buck!
So now you know what you want, we will work with you on how best to achieve it within your budget. This is important to know as soon as possible and share with your team to be able to realistically achieve your vision.
If you’re unsure if it is achievable within your budget, don’t stress – that’s what we’re here for! We can work with you to adapt the service to match your vision and your needs. You’d be surprised at how often a little creative problem solving can create something even better than you imagined.
Preparation, preparation, preparation.
Back to our water safety advocates, Kids Alive, given we had such a well thought out pre-production, we were able to knock over a multiple purpose shoot in one day! Planning is a critical step in planning your next shoot, with preparation we can maximise your shoot outcomes. And we all walk away feeling over the moon!
Why work with us?
At Grizzly Bear Media we will collaborate with you across all stages of production which will ensure a cohesive vision throughout the process. We are expert storytellers who can showcase your story, authenticity and passion. With us you don’t need to stress about all the little details, let us look after you! We will work with you to bring your vision to life and ensure your message reaches the right people at the right time.
We are excited to work with you, give us a bell to discuss your next project!